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About My Choice Matters

My Choice Matters is a Cape-wide media campaign sponsored by the Barnstable County Regional Substance Use Council that seeks to promote healthy behaviors. The campaign also highlights ways that communities can provide positive choices.  Research shows that misconceptions of the prevalence about risky behaviors can actually increase unhealthy behaviors among teens and changing this perception and providing alternative activities can reduce them. In an effort to increase positive decisions the My Choice Matters campaign reinforces the positive behaviors of our community members and encourages healthy choices.

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Take Action

The keynote speaker at the “My Choice Matters, Parenting to Prevent Substance Use”, Dr. Ruth Potee, is an expert on the teen brain and how substance use can affect brain development.

To learn more, listen to Physiology of Addiction by Dr. Ruth Potee or view her slides from the Parent Summit.


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Information and Tips


Teens Have Questions
7 Ways to Protect Your Teen From Alcohol and Other Drugs – Spanish
7 Ways to Protect Your Teen From Alcohol and Other Drugs – English
Talking to Your Middle School-Aged Child About Alcohol, Tobacco, and Other Drugs – Spanish
Talking to Your Middle School-Aged Child About Alcohol, Tobacco, and Other Drugs – English
Preparing Your Young Children for a Healthy, Drug-Free Future
Substance Use Prevention Starts at Home – Spanish
Substance Use Prevention Starts at Home – English


How much do YOU know about drugs and alcohol?
How Drugs Affect Your Brain and Body
Marijuana Facts for Teens pdf icon
Effects of Opiates on the Body
Myths vs. Facts pdf icon
Above the Influence
NIDA for Teens
Too Smart To Start

Community Members

Social Host Brochure pdf icon
Rx Disposal List 2016 pdf icon
Community Toolbox

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Substance Use Resource Guide

image - SU RG photoSubstance Use Resource Guide (September 2016) pdf icon is an easy-to-use guide to help those dealing with substance use. Download or request a print version by emailing kim.slade@barnstablecounty.org.

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Campaign Resources

Please use the following logo assets as they are supplied. Do not change the color or proportions in use. Contact us if you would like different formats.


Radio PSA Teenage Boy

Latest News

Patient and Family Education Day: Substance Use Disorders

Massachusetts General Hospital's Psychiatry Department is presenting a free educational program exclusively for substance use disorder patients, families, and friends. This event will provide an opportunity for people with substance use disorders, their family,...

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Staff Spotlight – April 2017

April 6, 2017 Patty Watson, Project Specialist, presented a demonstration of the Department’s online resources for behavioral health and public health and wellness to the Cape Cod Hoarding Task Force at the Dennis Police Department. April 13, 2017 Patty Watson,...

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