The Department is producing a series of issue briefs that will present factual information on an array of topics related to substance use. “Issue Brief 1: Use of Scare Tactics in Prevention Messaging” explores the effectiveness of a ‘Scare Tactics’ strategy in messages targeted at substance use prevention among youth. “Research has shown that messages based in fear may actually be counterproductive by appealing to risk-taking members in some members of target audience.” For more information, read/download RSAC Issue Brief 1 Use of Scare Tactics in Prevention Messaging 3-3-2016 .
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